Some people will tell you that the best thing that you can do is build an HTML site for your company and that a blog is useless in this case. They will keep talking about keyword densities and will try to bring in different reasons why it is smart to do so. The problem is that this is not actually the case.
Guest Post by John Bridge: In reality, the best possible approach is to have a company website that also has a blog. In addition, that blog should be updated as often as possible.
Why is that?
For starters, major search engines love blogs. The articles that are published are nowadays indexed almost instantly. In addition, you also have the possibility of expanding your site. Instead of just having around 10 pages (the average for a small to medium sized company website), you can have hundreds.
The major search engines love to see content that is frequently updated and sites that expand. Those sites that are not often updated and that do not feature new pages from time to time will be seen as having lower importance.
The blog can basically increase your authority in the niche that you operate in. Let us say that you sell protein supplements. Instead of just presenting what you sell on your site, you can talk about success stories or about how to use the supplements. This is something that is highly attractive for potential clients.
Believe it or not, while leaving SEO aside, such an approach can drastically increase conversion rates for your online stores. It is something that you do need to take into account at all times.
From a strictly SEO point of view, the blog will add value to your site by gaining natural backlinks. The authority of the blog thus increases. In many situations, it will actually be higher than that of your own company blog.
This extra authority will brush off and you will end up with better SERP for your company site. It is actually one of the easiest ways to get better rankings for a static web page.
One huge advantage that many do not understand is that if the SEO company is really good at what it does, you can obtain multiple great positions for the same keywords, once with your main site and once with your blog. Such an approach can basically dominate rankings and you can end up making more money than all your online competitors combined.
The bottom line is that it is a very good idea to incorporate blogs into your SEO campaigns. Never trust any person that claims to be an SEO specialist and that says something else. That person is either a scammer or does not know anything about this industry.
Try to learn all that you can about blogs and never hurry when you implement one. You need to make sure that you take all the right steps so that you can reap the numerous benefits that are associated with this addition.