RSS Feeds are the greatest thing since the invention of sliced bread. OK, that maybe a bit of an overstatement but your RSS Feed is still pretty good.
Guest Post by Rose Finchley: Your RSS Feed(s) are perfect for any sort of user to follow what their favorite website is doing without having to constantly check it.This makes RSS Feeds perfect for content marketers, as well, because this way they can get the most exposure using this excellent automated process.
However, in order to fully benefit from the RSS options, you will first need to do a few things or else you might end up collecting only partial benefits.
Why not pour in some extra effort and walk the extra mile so you’re sure that you gain the most from it? This is how you can do it.
Create a Dedicated Page for Your RSS Feed
By creating an additional page just for the purpose of your RSS feed, you are already ensuring more exposure. This is an excellent way to promote your own RSS feed and tell people what RSS actually is in the same time.
Make sure your explanations are compelling and interesting enough so that people would actually want to bother reading them. Provide links to your own RSS feed and give them an incentive to subscribe. This way every time you publish something they will get a notification and they will get the chance to read it.
It’s very important that your clear on your descriptions of RSS and what it means, how they can set it up and more. This is the most crucial step in the process and you should take your time to make it right.
Give as many options and as many chanced to people to subscribe as possible (without being intrusive, of course). After you’re done creating the perfect page, it’s time to start promoting it. Use all available resources – your own sites, social media outlets, everything you can. The more, the better!
Location, Location, Location
Where and how you promote your RSS feed is also very important. Like I said, it shouldn’t be intrusive, so you need to make sure that it’s in obvious places, but doesn’t seem like it doesn’t belong there.
Everything you do on the Internet must give the impression that you know what you’re doing and look fluid and authentic. It should be obvious, but also compelling so people would actually decide to see what it’s about.
The links to your RSS feed page should also be present. You can write articles about it and insert the links there. Or you can write an article about something that’s going on in your field of expertise and insert a link to your RSS feed page there.
The possibilities are endless, but you have to always choose the right location. Otherwise people might get annoyed or simply ignore it. Both options should be out of the question for you.
Browsers are your friends. They want to help you out. They want to show people that you have an RSS feed. But in order to do so, you need to help the browser out first. You need to enable the auto-discovery option on your website. This way when a user enters the site, the browser will automatically detect that you have an RSS feed and will tell the user how cool you are and how they should totally subscribe to your RSS feed.
Utilize these tools and never underestimate the power of promoting your RSS Feed!