Are you an entrepreneur who has just got started in the world of online business? If so, well this is for you!
For any startup or any new entrepreneur, the budget becomes an important factor in its marketing, growth, and survival strategy. As an entrepreneur, you can’t afford to miss to reach your target audience at the right time and let them know about your online presence. One should not compromise on the quality of marketing efforts. To manage it single-handedly or with limited resources, here we have scrutinized a list of SEVEN social media tools which every entrepreneur should know about for the ease and continuity of their business and marketing efforts.
List of seven most important social media tools for entrepreneurs
The progression of social media has experienced high and incredible growth rate. Research well about your target audience and build your online presence on the social networks where your prospects roam around. For instance, if your target audience is more active on Facebook over Twitter, you should have your business page and profile on Facebook. And, you should post relevant and frequent content on Facebook which might cater the needs of your target audience and they start following you back.
Here, the best thing you can do is to furnish yourself with the best social media tools.
Obviously, there are highly popular tools like Buffer, Hootsuite, which almost everyone knows and uses to some extent. However, this list is definitely going to be of the greatest use to you since they are new, lesser known by new entrepreneurs; yet, highly effective.
No one can deny the growing importance of visual content as marketing collateral which is aesthetic as well as relevant. An entrepreneur may find it costly to hire a graphic designer for all sorts of graphics and beautification of the content. In such cases, a tool like Canva is a blessing.
Canva can help you with various designs, fonts, images, templates, infographics, banners, flyers, brochures, and a varied range of illustrations. Its drag and drop feature is user-friendly.
Get started with Canva and develop fantastic visual content which gives you integrity and build a professional facade.
Isn’t it the case with you also that you get a solid marketing idea or come to know about the recent trend when you are not at all thinking about it but working on something completely different task? Yes, it happens with everyone and in such cases, it is not possible for a solo entrepreneur to remember everything and apply as and when required. Here, you need a tool called Evernote; it helps you to remember everything and stay organized and prioritize your tasks based on their urgency and importance.
Get started with Evernote, store your ideas, perform analysis, and capitalize on your opportunities.
Instagram is gaining awesome momentum in the field of marketing. One should not ignore this as a social media marketing platform. To make more effective use of Instagram marketing, have Planoly in your top list. This tool will enable you to plan your Instagram feed in well advance with an aesthetic curation of your posts. Top of it, you can track analytics, and manage your replies in one go.
PromoRepublic is a free tool that helps you to get noticed on crowded social media using content builder. This tool helps you to post your content as per your content calendar on various platforms. It has 100,000+ options of content ideas in the form of visually appealing templates. Such aesthetic and eye-grabbing content is no lesser significant than a content developed by a team of expert graphic designers and practiced copywriters.
If you are fan of Google Chrome, Scraper is for YOU! Scraper enables you to extract content from web pages and export it into an Excel spreadsheet or CSV file format.
If you are just concerned in comparing prices and analyzing competition, Scraper is the best option for you.
It’s a wonderful way to pull the contact information or competitor’s data and put it in a structured manner. Such data lists help in building cold-email lists, creating content topics, and crafting data-driven marketing strategies.
The presence on social media is very important. Equally important it is to know who is following you and who are following you. Relevant followers and followings help to grow more and in the right direction.
SocialRank tool assists you to search and analyze your followers’ list on Twitter and Instagram. It segments the information of your followers and let you know how they are engaged with you based on a ranking system. The list of your followers and their profiles in SocialRank also enable you to sort and filter the segmented information.
Your website needs traffic to generate leads and convert them into customers. Sumo is a collection of FREE tools, which can be used to grow your website’s traffic. The Sumo tools are easy to install and work on any website. SumoMe enables you to get more customers on your mailing list and track your website traffic with the help of heat maps. It also helps you to spread the awareness of your brand with creative sharing buttons and call-to-action buttons with clean and visible images.
As mentioned in above paragraphs, the list of social media tools doesn’t end here. There are many, with paid and non-paid options. Such list includes Mailchimp, Hotjar, Spaces, Due, Yoast, Survey Monkey, and others. However, as an entrepreneur and a bit new in the industry, these are the most recommended tools for you.
ABOUT THE AUTHOR: This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best companies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Social Media Marketing.