When you are marketing your business online, you are probably take advantage of every marketing channel that you can. Whether it’s social media, email marketing, creating content, organic SEO, or PR, there are plenty of ways that you can drive traffic to your website.
But what about Pay Per Click (PPC) advertising? It’s often one of those complicated subjects that many people go into, not really knowing what they are doing. How much budget should you allow for it? Are you using the right keywords? Are you attracting the right people?
The truth is, PPC is a $34 billion industry and it continues to grow everyday. But if you don’t put in an effective strategy then you could end up losing out on a lot of money. So that’s why the folks at AmeriCommerce have put together this ‘Hitchhikers Guide to Ecommerce PPC Management’ infographic, to give you the facts, stats and data on PPC!