Last update: 03/23/19
Very few businesses in the United States today don’t rely on the internet for at least part of their advertising. Even primarily brick and mortar businesses, like restaurants, often have a website they use to help them connect to their patrons.
Guest Post by Mark Long: When it comes to using a website as a part of your business, you do have to proceed with some caution.
Yes, the website and the content you post to it can help you establish a relationship with current and potential customers, if you do the wrong thing, you can create problems that will have a long term impact on your financial future and the overall success of your company.
When creating a content marketing program for yourself, you want to use strategies that allow you to build a relationship with a web-based audience.
Research the Best Tone
It doesn’t matter if you feel you have the skills needed to act as your very own SEO Copywriter, or if you doubt your ability to provide enough high quality content to suit your needs and enlist the aide of Article Writing Services, you need to think about your contents tone. Different tones tend to work better for different businesses. If you have the assistance of professional services, they will be able to help you choose the most suitable tone.
If you’re doing the work yourself, you’ll want to take the time and look at competing websites, explore niche blogs, and read articles. You should notice the same tone emerging over and over again. This will be the tone you want to use for your own content.
Remember; once you've selected the tone of your content, you’ll need to consistently use it for every piece you write.
It’s okay to look at the competitions websites and to study how they handle their content, but you shouldn't try to duplicate the same thing on your own pages.
First, you could be accused of plagiarism. Second, members of your niche market will recognize the type of content and become bored. When you or a professional copywriter creates content that shows off your personality and unique ideas, you’ll have created content that’s original. Members of your target market will love it.
If you have a sense of humor or sharp wit, you shouldn't be afraid to let it come through in your content. The people who find your site will laugh at what you've said before recommending your site to their friends.
Have Something to Say
Don’t use any web copy that doesn’t seem to have any real purpose. It doesn't matter what type of business you run, the web copy you use for your website content needs to be about something, and it has to be relevant to your product/service.
There will be times and situations when you may find you need to use a formal, third person style of narrative, but when it comes to creating website content, those times should be few and far between. It’s recommended you write in a friendly, second person point of view. This gives the reader the impression you’re whispering in their ear, creating a personal connection.