What is so great about running your own business these days, is the great variety of opportunities that Internet gives you. Online marketing has a huge number of benefits for your business. It contributes pretty much to its development and help you become a part of the big family that is Internet.
Guest Article by Rose Finchley: In this train of thought, when it comes to your online marketing strategy, one of the first things that you should take into account is the development of your business website.
In this article we will give you some further information about the three main factors that determine the success of your website. What do we mean? SEO (or Search Engine Optimization); SEM (Search Engine Marketing) and SMO (Social Media Optimization). They are all very important and if you know how to use them properly, they can really boost your marketing strategy.
Search Engine Optimization is perhaps the most popular way to improve your website. SEO is a combination of good and unique content; reliable backlinks; strong relationships.
1. Unique content – When we say unique content we actually have in mind two main things – 1. good, useful and informative content, that your customers read and appreciate and 2. content that is one of a kind (not copied).
2. Reliable Backlinks – another very important things. Backlinks are very important, since they link your website to other relevant sites. This way they increase your traffic and help you attract even more visitors. Also, they can be used to guide your visitors through your website and redirect them to other internal pages of your website.
3. Building strong relationships with renowned people in the Internet – As everywhere else, Internet is also about having the right relationships. That is why it is very important to consider very carefully all of your partnerships.
4. Keyword Research – The last aspect of SEO. Key word research helps you very much to learn bout your customers’ needs; see what kind of information, products and services are they looking for. This is very important for targeting the right group of people and developing your own business in the right direction.
SEM is another very important branch of the online marketing. It’s main purpose is to increase the traffic of your website, again helping you to attract some more visitors from the search engines.
However, it is very closely connected to another factor – the so-called conversion. Conversion is in fact the number of visitors who have turned into buyers. The traffic from the search engines is increasing the so-called Search Engine Visibility.
Here is the last branch of Internet marketing. As you probably know, these days social media become more and more popular. Social Media Optimization is the process of optimizing your website in order to increase its social role; increase its traffic and business relationships.
When it comes to SMO, there a few things that definitely need to be said. First of all, in order to make your SMO really successful, you will have to make your content share-able. What do we mean? Share buttons – link your website to Twitter, Facebook or some other social network in order to make things easier for your customers to share you content.